The 2012 Chiba Ekiden will be broadcast live on the internet at 11pm eastern (US).

The following info is from the Japan Running News race preview:

"The race will be broadcast live nationwide on Fuji TV beginning at 1:00 p.m. local time.  Keyhole TV has reportedly not been working recently, leaving limited viewing options for international fans.  JRN will cover the ekiden via Twitter @JRNLive.  Please note that this is not the regular @JRNHeadlines feed, so follow both to be sure to get all updates.  Live results should be available after each stage on the official race website.  Fuji's race website is also worth a check."

Confinute reading